Analysis of graduate seminars

Analysis for The Danish Society of Engineers (IDA):
Proposal for more engaging seminars with graduates

How to engage graduates to become member of a union

The Danish Society of Engineers wanted to know how they could improve their graduate seminars to get more young students to attend – and ultimately get more people to join the trade union.

Three proposals for a new seminar format that appeals to graduates

PLUS Agency observed a number of graduate seminars and interviewed participants during and after the events.

Based on the analysis, PLUS Agency designed three proposals for a new programme for the graduate seminars.

In a subsequent workshop, the IDA employees responsible for the seminars decided how the new programme should be in the future. We finetuned the programme together and made everything ready for implementation.

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