Analysis of graduate seminars

Analysis for The Danish Society of Engineers (IDA):
Proposal for more engaging graduate seminars

How to engage graduates to become member of a union

The Danish Society of Engineers wanted to understand how they could improve their graduate seminars to get more young students to attend – and ultimately get more people to join the trade union.

Three proposals for a new seminar format that appeals to graduates

PLUS Agency observed a number of graduate seminars and interviewed participants during and after the events.

Based on the analysis, PLUS Agency designed three proposals for a new programme for the graduate seminars.

In a subsequent workshop, the IDA employees responsible for the seminars decided how the new programme should be in the future. We finetuned the programme together and made everything ready for implementation.

Need ideas for a new meeting
format?

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