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Summit for 50 American retailers meeting up in Phoenix, Arizona:
A combination of deep product knowledge and sales training
Amoena is a German company with the US as their largest market. They sell specialized bras and lingerie for women who underwent mastectomy procedures..
The idea was to hold a summit for 50 leading retailers from across the USA where they could learn about the latest techniques in breast cancer surgery, treatments and product options.
The days were a mix of inspirational talks by surgeons, nurses and users of Amoena products – including a role-play training for building relations with nurses and loads of knowledge sharing between the participants.
When planning an important conference, we usually meet with our clients in person, particularly at the beginning of the planning phase, when the final programme structure is determined. It usually takes a lot of back and forth discussions which are way harder to do online.
But then Amoena asked us to assist in planning this entire conference, using only telephone and video meetings, as the planning team was based in the US.
The first time we met our client face to face was in Phoenix, Arizona – only one day before the conference attendees walked in. And it worked like a charm!