Local Government Denmark and the Danish Association of Local Government Employees Organisations:
Campaign to strengthen everyday innovation in the Danish municipalities
The campaign, Denmark’s Best Smallest Idea, was launched by Local Government Denmark and the Danish Association of Local Government Employees Organisations in order to strengthen everyday innovation in Danish municipalities.
A training course in innovation that equipped 500 municipality employees with the ability to become innovation agents in their day-to-day work.
The campaign was also an homage to all the employees who make a huge difference one small innovation step at a time. They care about their daily work and are curious about new ways to solve challenges along the way.
They care about their daily work and are curious about new ways to solve challenges along the way.
The campaign contained three different elements:
PLUS Agency was part of the development of the concept of the campaign, and was responsible for the project management.
PLUS Agency assisted with overall project management for the campaign and developed the idea caravan concept and the quirky innovation ‘chest of drawers’ that contained teaching materials for the many workshops that took place throughout the day.
We developed all the teaching material and we designed and produced the whimsical innovation chest of drawers.
PLUS Agency was also responsible for the day of the big finale, where Denmark’s best smallest idea was voted for by a jury, chaired by TV personality Christine Feldthaus.
The five nominated workplaces were found on the basis of user votes on the website, and invited to the grand final day.
A jury with chairman Christine Feldthaus at the helm found the winner: Opgangsfællesskaberne in Fredericia Municipality, which has launched a kind of airbnb for residences.