Conference for the Danish Road Directorate, local municipalities and the police:
Sharing experiences across sectors
Every year, the Danish Road Directorate invites municipality and police road safety employees to a conference that focuses on new knowledge, collaboration and shared experience in the area of road safety.
PLUS Agency was asked to design a conference with full speed ahead on knowledge sharing and participant involvement.
We took our Fairgroundconcept where the participants explored different activities in smaller groups, and designed a range of activities packed with traffic safety themes – and action.
We suggested that the whole conference take place at Jyllands-Ringen, a Danish circuit. It provided excellent opportunities to include the racetrack, the training track course and other exciting areas where the authentic surroundings provided some fantastic ‘scenery’, e.g. a motorcycle garage, a car repair shop – and former Formula 1 driver Mika Häkkinen’s old tour bus!
The groups decided how long they would spend on the various tasks. Our IT system, developed to this end, has an algorithm that keeps track of the tasks available and ensures variation in the group experience.
Hence, all groups spent time both indoors and outdoors, solved dialogue-based and visual tasks, and were involved in physically active as well as stationary activities.
We developed 15 different activities in collaboration with the organising committee. We reviewed leaflets, surveys, reports, statistics, web pages and presentations in order to bring the existing material to life in a new way – including material that had been quietly forgotten as well as brand new resources.
For example, the activities consisted of:
Tasks (and we avoid hiring a load of people to stand by each post to explain what to do).
For all tasks, there are always different materials and gizmos that help shape the dialogue and keep it on track so that it doesn’t end in pointless chitchat.
We are specialists in gamification, immersive learning, and creating impactful employee engagement.
Our approach is rooted in deep expertise in behavioral change, adult learning, and the power of storytelling to drive action.
