The first paragraph in a book.
The first note in a song.
The opening scene of a movie.
These moments set the tone, spark curiosity, and demand attention. Will it be heartfelt? Funny? Thrilling? And what comes next?!
In dramaturgy, this is called the hook—a captivating opening act that draws the audience in.
Similarly, the start of a conference is just as important. It also determines whether participants will lean forward with anticipation and engage actively – or zone out and retreat into their smartphones…
A great hook isn’t just about being flashy. Opening with an unrelated spectacle – like a music act or dance performance – risks feeling like empty entertainment.
Instead, your hook should align with the event’s purpose, setting a tone that’s both exciting and meaningful.
A great conference opening acts like a stock cube: it distills the essence of the day’s topic into something sharp, concise, and full of flavor.
Participants should immediately grasp why they’re there and understand how they make a difference by attending – that they are needed!
We are specialists in gamification, immersive learning, and creating impactful employee engagement.
Our approach is rooted in deep expertise in behavioral change, adult learning, and the power of storytelling to drive action.
