All-hands meeting for 1800 employees of the merged company
In the wake of a series of mergers and acquisitions, a Danish corporation in the energy sector brought together its 1,800 employees for an all-hands meeting designed to launch a new era.
With a new name, CVI, and branding, the event aimed to foster a sense of belonging, align employees with the company’s mission, and establish a culture rooted in trust.
Our role at PLUS Agency was comprehensive: from strategic program design to flawless execution, we ensured the event aligned with the company’s HR strategy and long-term goals.
This was not just a one-off event but a foundational moment in shaping the company culture and creating connectivity among a diverse workforce, spanning fitters, electricians, customer service agents, engineers, HQ support functions etc.
The all-hands meeting was more than an event—it was a learning journey, intentionally crafted to support a broader strategic effort.
By sowing seeds beforehand, fostering meaningful engagement during the event, and conducting follow-up workshops afterward, we ensured the events’ impact became a lasting cornerstone of the company’s transformation.
Before: Setting the stage
To prepare employees for the event, we redesigned a board game that introduced the company’s unique organizational structure and democratic ownership model. Delivered together with a care package, the game engaged employees in their teams, grounding them in the company’s values and fostering curiosity about the upcoming event.
After: Sustaining momentum
The journey didn’t end with the all-hands meeting. Employees reconvened in their teams for a workshop facilitated by team leaders. This session focused on trust, human-centric values, and embedding these principles into everyday practices, ensuring the event’s impact would be felt long after the final applause.
Over three days, 600 employees each day gathered for a program designed to inspire, connect, and energize. Highlights included:
The Fairground activities had a variety of formats, including audio walks, roleplaying, quizzes, mini-escape rooms, gamified discussions and much more.
These diverse formats ensured that everyone—regardless of their role or experience—could engage meaningfully, exploring the company’s new structure and purpose, gaining insights into its products, and deepening their understanding of the compa company values.
We partnered with the client from start to finish, managing everything from program design and strategic alignment to project management, budgeting and execution.
With support from our trusted suppliers and close collaboration with the client, we ensured every detail—from venue booking to AV, catering, and interior design—was flawlessly executed.
Integrating our services into the client’s broader HR strategy made a remarkable difference: the project was a resounding success, exceeding all targets and leaving employees connected, aligned with the company’s purpose, and deeply aware of its cultural values.
We are specialists in gamification, immersive learning, and creating impactful employee engagement.
Our approach is rooted in deep expertise in behavioral change, adult learning, and the power of storytelling to drive action.
