For more than 60 years, Coloplast has worked closely with healthcare professionals around the globe, both in developing new products and by offering further education.
For the very first time, Coloplast decided to bring together over 700 doctors and nurses from over 20 countries for a major conference focused on continence.
The ambition was high: the conference had to be at a high scientific level, relevant to both doctors and nurses coming from many different countries with various healthcare systems.
And offer relevant content on both urinary and bowel issues. The evaluation showed that the conference fully met its ambitions: participants rated it 9,6 out of 10.
The programme variation was a key component for the conference success. There was plenty of opportunity for sharing many kinds of knowledge: both in-depth and highly specialized knowledge, general and inspiring insights from other fields, peer knowledge and reflective knowledge.
It was all spiced up with brilliant presentations from speakers, sensory experiences, humour – and lots of participant engagement, ensuring that various learning styles were being incorporated throughout the entire programme.
As part of the conference, all participants were sent on an audio-walk where they were asked to reflect on how they talk to patients about the psychological aspects of their situation. And how they help their patients stay motivated and adhere to lifelong treatment.
Listening to a podcast – produced in six different languages – the participants walked through different settings, where they met patients, read facts from different studies on patient behaviour and preferences. The main point was to demonstrate that patients cope very differently and have different needs – but all together, the mental part plays a huge role.
The audio walk is a great example of how immersive learning in a conference setting produces powerful impact. PLUS Agency developed, scripted and produced the audiowalk.
PLUS Agency also contributed to the general programme planning, including the program structure and the design of the opening and closing plenary sessions.
The conference kick-started with an infographic that answered the following questions in a nutshell: Why are we here today? What can we do better together? What do we need to learn together? The conference’s purpose was thereby clear. The rest of the programme was designed to contribute perspectives, thoughts and experiences on this particular challenge.
Finally, PLUS Agency was responsible for the logistics and organisation of the entire conference.